They carry on with their shopping. A few aisles farther on, the woman picks up a $20 jar of face cream and puts it in the basket.
"What do you think you're doing?" asks the husband. "It's my face cream. It makes me look beautiful," replies the wife. Her husband retorts, "So does 24 cans of Budweiser and it's half the price."
That's him on Aisle 5.